Growing your Facebook group through events

Taking your Facebook group to the next level with live interaction is something all communities can benefit from.

Atomcal Guides
General Events management and calendar app for Discord and a guide to run events and manage communities and more

Growing Your Facebook Group Through Events

Events are a powerful way to help build and maintain a strong community that can take your server to the next level. On top of that, hosting a unique facebook event can set your community apart and attract new members to join.

There are a few different ways to organize a community event on Facebook. And because every event is going to be a little different, we’ve put together this guide that will help you figure out what works best for you and your members.

Planning an Event

Before brainstorming ideas, consider what would motivate a typical community member to participate in your event. What are their interests and expectations? Is there an event concept that would engage both long-time members and newcomers?

Organizing events that foster a sense of connection among existing members while remaining welcoming to new or less frequent participants can pave the way for the emergence of fresh and active regulars.

Top Tip: Once you’ve figured out your idea, try to find a way to ask open-ended questions during your events that encourage discussion after. This has a greater impact on the long-term growth of your community while also potentially boosting daily activity.

This quick tutorial that shows how you can connect Atomcal with Facebook group and Google calendar to create events on both platforms together!

What are Facebook events

Borrow These: Concepts for Themed Facebook Events

  • If your Facebook community revolves around books, consider organizing a live reading session using Facebook Stages or dive into discussions on topics like your favorite author or book series.
  • For a Facebook group focused on home renovations or fishing, why not kick off with a Stage event aimed at beginners, covering essential gear recommendations, and then graduate to advanced tips tailored for seasoned members?
  • Facebook pages dedicated to gaming or digital content can up the engagement by employing screen sharing in a voice channel during gameplay.

Take the Bucharest Geek Hub Facebook group, for instance. They host a monthly Townhall Stage event and offer a variety of content creator streams with screen sharing in voice channels. Offering diverse and unique content at different times ensures maximum participation and engagement.

Remember people experience content in different ways; cater to your audience on different levels and let members choose for themselves how they want to participate.

Growing Your Audience

Your community could offer users all across the internet exactly what they’re looking for—they just haven’t found it yet!

Things like in-server and off-server marketing, promotion, and advertising are important steps during your event planning. Creating ways to make sure people know about your event will set everyone up for success.

Great Ways to Promote Your Event

  • Use social media to share your server link and a preview of what the event is about.
  • Collaborate with similar communities to grow together or with creators on other platforms. This can expand the reach of your community both on and off of Discord!
  • Make sure your team isn't spamming members via DM or social media groups, as that reflects poorly on your server. Instead, focus on creating the best events, and great content will be shared organically.

How to Find Potential

The best part about having a community is that you can empower members to host events themselves or share their ideas on events they’d want to attend. You can even reward contributors with a special role or a secret channel to discuss future events.

Looking for more inspiration? Join communities similar to yours and see what they’re doing to help build new unique content, or ask your members about other events they’ve attended and enjoyed recently.

Consistency Is Key

Events work best when members can rely on a schedule. Whether you choose to host your events weekly or monthly, having a set schedule allows members to plan around the event.

The Scheduled Events feature is a great resource to keep members informed in advance and notify them when an event begins. This gives them important information they need to share with friends to join as well.

As with all platforms, don’t get discouraged if you don’t receive the turnout you hoped for—it’s all part of the process! Instead, ask for feedback from attendees to iterate and improve for the next event.

The audience is out there and your next event could be what they’ve been looking for!


Scheduling discord events is a great way to let your community know what fun events your community is going to have in the coming days.

Events is a great way to keep your community healthy and engaged and a great way to grow your community to its true potential.

If you're an advance user and manage community events often see how you can use Atomcal to automate the process of creating and sharing Discord events via a discord calendar bot.

How to automate sharing Discord events across different servers
How to automate sharing Discord events across different servers

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